A little bit about me and how I became the person I am today.

  • 1984

    Birth

    I was born in Munich to an Italian father and a Tunisian mother. Spending a lot of time in the family’s restaurants and deli shops I grew up to become a total snob when it comes to Pizza, Pasta and Espresso.

  • 2000

    First Project

    For my first film I went by the motto „go big or go home“! I shot endless semi-drunk impressions of our school trip to Tuscany, which I then proceeded to edit using the Pause, Record and Play buttons of my VCR. The resulting film with a running time of a measly 228 minutes is still being talked about after all these years.

  • 2003

    The Wonder Years

    After finishing school I did a lot of general coming-of-age stuff like bartending, caring for people with disabilities, training a youth sports team, acting in the theatre, choosing the wrong university courses, taking painfully pretentious photos, watching a lot of films, writing prose, backpacking in search of enlightenment and partying. If I’m honest, it was a blast!

  • 2006-2009

    University

    Apart from amassing theoretical knowledge I was able to focus and refine my creative and technical skills when it comes to directing and editing during my time at the University of Sussex in Brighton, UK. This was right before the emergence of wide-spread film streaming possibilites, thus the university’s film library was one of my most loved and used resources.

  • 2010-2011

    Freelancing Part I

    Filled with hopes and dreams I came back to mainland Europe where I worked in a lot of different positions for a lot of different production companies in Munich and Vienna. The most painful experience was a short stint as a production assistant on the set of the Biggest Loser. Whilst earning some cash here and there I never stopped pursuing passion projects such as music videos and documentaries.

  • 2012

    Employment

    The nice people over at Medien Manufaktur offered me a contract, so I spent a bit over a year there as a jack of all trades – I worked as a creative producer, editor, writer and director. This gave me the opportunity to add brands such as MINI, BMW, Bionade, Jacobs Douwe Egberts and Webasto to my director’s portfolio.

  • 2013

    Freelancing Part II

    The freedom of freelancing called out to me again, I answered and never looked back. Over the years I did some exciting work with various brands, agencies and production companies. Some of these jobs included pioneering the usage of technology or communication channels, such as a high-speed 360° drone film in the Morrocan desert or an interactive film campaign on Instagram in the year 2014!

  • 2016

    Finally an Adult

    I reached a personal milestone when the first of our two daughters was born. I finally and officially had the right to drop dad jokes like there was no tomorrow. Want to hear one? Okay here we go:

    My daughter’s boyfriend introduced himself to me and said „Hello Sir, I’m David, it’s nice to meet you.“
    He put out his hand and I said „David are you nervous?“ He said „No“, so I grabbed his hand looked him in the eyes and said „Then why are you shaking?“

  • 2024

    Now and Tomorrow

    This is the year you and I will meet to start something amazing!

What I do

I work with and for production companies, advertising agencies and brands alike. My main focus is film content creation during the concept and production phases.

What’s more, I do tend to get booked for creative direction, campaign design and copy creation – especially if and when film content is the centrepiece of the project at hand.

What I did

In the past I’ve worked for brands such as BMW, MINI, Audi, MAN, Jacobs Douwe Egberts, Universal Music, Bionade, NIKON, Microsoft, Sony Music, DATEV, Webasto and many more.

I’m thankful that these companies allowed me to meet plenty of amazing people, win some awards and to shoot in over 15 countries on four continents.

I’m looking forward to adding more people, more countries and more brands to the list.

Skills

I never look into old folders for new ideas. For each new project, I analyse the needs of the client to create the perfect way to get your message across. Whether you’re a production company, an advertising agency or a brand – my ever-evolving skills and experience are at your service.

These include, but are not limited to:

  • Film conception, creation and direction.
  • Presentations and pitches.
  • Creative direction and production.
  • Brand communication and campaign concepts.
  • Editing and postproduction supervision.
  • 360°/VR film creation.
  • Social media content.

As a highly versatile filmmaker and creative thinker my strong suits are commercials, portraits, editorials, comedy, and automotive, product and corporate films.

Writing
Directing
Skill Bar Creation
Editing
Campaign Design

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